Go Airborne Above the Energy Fan Zone

Thousands of people joined the EnergyBet and EnergyCasino teams at the Beach Garden Hotel, St George’s Bay, Malta, to watch what was undoubtedly the most exciting World Cup for a generation!

We welcomed as many as 800 fans per match and had an absolute blast meeting some of the most passionate football fans on the island. Needless to say, with so many surprises and unexpected results, the atmosphere was positively electric!

From consoling distraught German and Colombian fans to trying to calm down over-excited English and French fans, we saw it all! And, to give people who didn’t manage to make it a sense of what they missed, the Energy drone took to the Maltese skies.

Check out our cool new video, showing the Energy Fan Zone party in full swing – if you were there, you might even catch a glimpse of yourself.

We’re shouting out a huge “thank you” to everyone who came down to the Beach Garden to enjoy the World Cup with us, and especially those who took the time to find out more about potential careers with EnergyBet and EnergyCasino.

Make sure you keep following us for details of the next exciting event here in Malta!


Energybet become Official Betting Partner of Leyton Orient FC

We are delighted to continue our relationship with Leyton Orient FC this Season. After two years of being shirt sponsor, Energybet.com are now Leyton’s Orient official betting partner.

 Like last season, Energybet will be engaging with fans throughout the season with match day giveaways, halftime competitions on the pitch, plus offering fans match and hospitality tickets.

 Follow Energybet_com on twitter and facebook today for exclusive offers for Leyton Orient fans.

 Energybet spokesperson said “We look forward to continuing our relationship with Leyton Orient. Having met the new Owners and many fans last season, we’re keen to continue to reach out to more of the loyal and passionate supporters and offer rewards for your dedication to the Club.

Good luck to Justin and the first team squad for the coming season, we’re backing you for a good one!!

Danny Macklin, Chief Executive added, “We are delighted to be continuing an association with Energy Bet. We very much look forward to working closely with them to provide the all-important betting information and competitive odds ahead of match day. Furthermore, O’s fans will have regular opportunities to win prizes and even money can’t buy experiences.”

To bet on Leyton Orient view the markets here.


To sign up to Energybet with exclusive offer for Leyton Orient fans click here.


Watch Every Match from Russia with Us

As you probably already know, EnergyBet and EnergyCasino are hosting one of Malta’s biggest Fan Zones at the Beach Garden Hotel (St George’s Bay, St Julian’s) for this year’s world cup – and what a few weeks its been so far! With crowds of up to 800 fans per match, plenty of drinks and snacks, and free entry, it’s the place to be for all the live action from Russia.

Shocks and surprises

To say things have been surprising is a bit of an understatement, with heavyweights like Spain and Argentina bowing out, and reigning champs Germany suffering shocking humiliation as they crashed out of the competition after a 2-0 defeat by South Korea! Who could have seen this coming? Luckily, the Energy team were on hand with tissues to mop up our German fans’ tears.

Needing no cheering however, were the England fans who are still revelling in a rare moment of bliss, awaiting the big match against Colombia – with things looking good for Southgate’s team. Needless to say, the EnergyBet Fan Zone looks set to become a sea of red and white St. George’s flags once again on Tuesday!


Enjoy the football and get a new career?

We’ll be showing all the matches live on our huge outdoor screen, so come and join us – it’s the next best thing to being in Russia! And, if you’re looking for a rewarding new challenge, remember to ask the Energy team about exciting new career opportunities with EnergyBet and EnergyCasino.

We’re currently looking for a Responsible Gaming Officer, an English Copywriter, a Payments Analyst, CRM Casino Manager, German Customer Support, Swedish Customer Support, and Polish Customer Support. As with all EnergyBet and EnergyCasino opportunities, each role offers competitive pay, excellent benefits, and the chance to work as part of a truly unique iGaming and betting team.

So, if you’re in Malta and around the St. George’s Bay area between the 14th June and 15th July, make sure you come down to the Beach Garden Hotel – all the matches from Russia will be shown LIVE on a giant screen, entrance is FREE, and there will be food and drinks available during the matches.

Oh, and if you’re looking for a rewarding new career in iGaming or sports betting, don’t forget to ask the Energy team about opportunities at EnergyCasino and EnergyBet, because we’re looking for new talent!

Remember, the EnergyBet & EnergyCasino Fan Zone is at the Beach Garden Hotel, St George’s Bay, St Julian’s, Malta, for the duration of the World Cup.

See you there!

EnergyBet Fan Zone @ Beach Garden Hotel

EnergyBet and EnergyCasino have created their very own Fan Zone at the Beach Garden Hotel, St. George’s Bay, St Julian’s, Malta this summer. So, if you’re around the islands this summer, you’re invited to come and watch every football match LIVE from Russia and enjoy a drink and bite with the Energy crew!

In fact, it’s little wonder that the islands are going football crazy this summer – Malta is the perfect place to experience the World Cup! With gorgeous warm weather ideal for watching matches on big outdoor screens, while enjoying a nice cold drink – and in such a small country, full of expat workers, you don’t have to look far to find fans from every nation competing for glory in Russia this summer.

Of course, the favourites – Brazil, Germany, and Spain – have small armies of fans even here in the Maltese islands, but the other front runners like France, Argentina, and Belgium are also well supported, with flags popping up on balconies all over town. We’re expecting a good showing from Poland and England fans at the Beach Garden too, so we’ll have plenty of snacks and distractions in case Nawałka’s and Southgate’s lads fail to deliver.

So, if you’re in Malta and around the St. George’s Bay area between the 14th June and 15th July, make sure you come down to the Beach Garden Hotel – all the matches from Russia will be shown LIVE on a giant screen, entrance is FREE, and there will be food and drinks available during the matches.

Oh, and if you’re looking for a rewarding new career in iGaming or sports betting, don’t forget to ask the Energy team about opportunities at EnergyCasino and EnergyBet, because we’re looking for new talent!

See you soon!


Unless you’ve been living under a rock for the past decade, you’ll no doubt be aware of the rise of eSports. What started with small groups of geeky amateurs in the early to mid 2000’s, has morphed into a giant global phenomena, with many professional teams and multi-million dollar prize funds (and players who look like they’ve actually seen the sun and don’t still live in their mom’s basement).

The most popular games in the early days included MOBA (multiplayer online battle arena) titles like Dota 2 and League of Legends, and first person shooter Counter-Strike: Global Offensive, in addition to Smite, StarCraft II, Call of Duty, Heroes of the Storm, Hearthstone, and Overwatch. Though by the end of 2017, many other games saw prize money in the millions of dollars.

A Meteoric Global Phenomena

Back in 2013, it is thought that just over 70 million people watched eSports, but the rise of online streaming platforms, especially Twitch.tv, has led to a dramatic surge in popularity over the last few years, with Newzoo reporting market research that suggests there were around 150 million eSports “enthusiasts” around the world by 2016, and other estimates putting the global audience at around 226 million (the same research also estimated that 22% of male American millennials were watching eSports – making it about as popular as baseball or hockey with that specific demographic).

In fact, in 2016, eSports events across America sold out, including those at the KeyArena in Seattle, the Nationwide Area in Columbus, Staples Centre in Los Angeles, and Madison Square Garden in New York. Global eSports revenues have skyrocketed accordingly, standing at $493 million in 2016 – up 51.7% from 2015 – and are expected to beat $1.5 billion by 2020.

But, as impressive as the rise of eSports in the US and Europe has been, with the real epicentre of eSports is South Korea – where several eSports organisations have been licensing pro gamers since 2000! China has also seen explosive eSports growth over the past few years, with many new professional teams and competitions appearing.

All About Millennials

It’s hardly surprising that eSports are pretty much a millennial thing (the generation born from the early 80s to around the year 2000), given that they were the first to grow up with video games. What is more surprising perhaps, is the relative indifference that the established betting industry has shown to eSports, considering that millennials are now adults, with disposable income, and a passion for gaming!

A closer look may provide clues to this indifference and slow reaction to eSports. Firstly, there is the inescapable fact that most established sportsbooks are run by ‘GenX’s’ and ‘Boomers’ –  generations that tend to have a hard time accepting that eSports are actually ‘sports,’ or that people really make a profession of playing video games!

Secondly, the sheer speed with which eSports have emerged as a major global ‘thing’ has been quite startling, and sportsbooks with established business models have simply been caught off guard. This has been exacerbated by the fact that many of the biggest bookmakers are based in the west, whereas much of the driving force for the growth of eSports has been coming from Asia – specifically South Korea and China.

Thirdly, there are the peculiarities of eSports and millennials to consider. A large proportion of millennials won’t have had any significant exposure to sports betting – but are instead coming from a purely video gaming background. This means they have entirely different expectations and demands. To put it bluntly, most current sportsbooks are too bland and clunky to appeal to a generation raised on console games and on-demand interactive entertainment.

To really engage this demographic, sportsbooks need to massively improve their graphics and user experience, gamify their product, and embrace artificial intelligence to provide real-time, dynamic micro-betting. Millennial eSports betters are more likely to make frequent small, spontaneous bets on live games, than to fill in traditional betting slips, or place sizable bets on pre-set markets.

Of course, marketing and customer relations also need to evolve to cater for a generation raised on social media and almost immune to traditional advertising methods. The success of Steam – the digital distribution platform developed by Valve Corporation – that incorporates a thriving online gaming community into it’s very fabric, is a good indicator of the direction the industry should be moving in.

The Future?

Slowly the sports betting industry is waking up to eSports, and beginning to deliver something that will appeal to the rapidly growing eSports community. Whilst it’s true that eSports isn’t likely to rival football in terms of sheer popularity or statistics for many years, it is here to stay, is growing extremely quickly, and offers immense opportunities for fans, players, and the sports betting community as a whole.

When eSports are considered as just a part of a of rapidly evolving online gaming, virtual reality, and blockchain technology environment, the possibilities for innovation and growth are pretty much limitless. Whilst the sports betting industry may have been rather slow in embracing eSports, there are signs that this is changing, and we can expect to see some very exciting developments over the coming months and years.

It’s with this in mind, that EnergyBet, the multi-award winning sportsbook from the team behind EnergyCasino, now offer a range of eSports betting, including Counter-Strike: Go, League of Legends, Dota 2, StarCraft 2, Hearthstone, Heroes of the Storm, and Overwatch – all in an easy-to-use format that stands apart from traditional sportsbooks.

Energy Gets Shortlisted, Again

Yet again, an Energy brand has been shortlisted for a prestigious industry award. Energy.Partners, the exclusive affiliate program representing EnergyCasino and EnergyBet, has been shortlisted for the 2018 Global Gaming Awards, London.

The Global Gaming Awards work to celebrate and recognise innovation and success in the online gaming world, covering everything from retail sites to sportsbooks, and this year the panel received hundreds of nominations – so to be shortlisted in the final ten for a category is quite an achievement in itself.

This latest nomination follows hot on the heels of a very successful few years for the Energy family, with EnergyBet winning the 2017 Malta iGaming Excellence in Customer Service Award, and the 2016 SBC Rising Star in Sports Betting award, plus Energy.Partners having been shortlisted for the 2017 Global Gaming Awards, Las Vegas.

Norbert Varga, speaking for Energy said, “To be shortlisted for another Global Gaming Award means a great deal to the whole team here at Energy. We work hard all year round to provide the very best service and product to our customers, and for our friends across the industry to recognise that is a big boost, whether we win or not.”

Receiving such recognition from industry peers, demonstrates just how committed the Energy team is to providing a truly exceptional service across the entire Energy family, from the casino and sportsbook, to the affiliate program.

The winners will be announced on the 5th February at the Hippodrome Casino, London. In the meantime, why not check out exactly why Energy is getting nominated for so many awards!

iGB Affiliate Awards 2017 Highlights


As principal partner, EnergyBet will be hosting the vote for Leyton Orient player of the month, so please head to @energybet_com and cast your vote on the poll which will be live at 4pm Monday (December 18).

And to reward fans for following and entering the competition, EnergyBet will reward one lucky fan each month with pair of hospitality tickets and the chance to present the Player of the Month award on the pitch before a game.

Four players will be nominated each month for you to select the winner, and the November Player of the Month nominees are:

Macauley Bonne

While suspension restricted Bonne to three appearances in November, the forward’s work-rate ensured he was a constant threat and he was rewarded with the opening goal in the draw against Chester.

James Dayton

November saw the tricky winger add goals to his game, scoring in the 2-1 FA Cup Defeat to Gillingham before netting from distance against Ebbsfleet.

Jobi McAnuff

The winger captained the side on three occasions in November and was in inspired form in the draws against Dover and Chester, scoring an excellent long-range effort in the latter.

Joe Widdowson

The full-back has become a key member of the defence in recent weeks and continued his good October form in the battling 1-1 draw against the league leaders Dover Athletic.

So head to @energybet_com and pick your Player of the Month for November.

Voting closes at 10am on Thursday December 21 and the winner announced shortly after.

Millwall win at home, EnergyBet guests win the raffle, perfect day really

I just knew when I woke up on Saturday morning that it was going to be a good day. I’d like to say it was because the sun was shining, and the birds were singing, but let’s be realistic this is England and it’s December so that’s not going to happen. No, it was something else, an indefinable feeling that the day was going to pan out just the way I wanted it to.

I guess most football fans start their day with an air of indomitable optimism. We all want our team to win 3-0 every week. We all believe that the number nine is going to bang in a hat-trick and that the wife is still going to be pleased to see us when we arrive home shit-faced at four in the morning. It just never seems to happen that way though does it.

To be fair I am yet to witness Millwall lose at home this season, and even though we were playing another very good side in Middlesbrough, I still travelled down to the Den confident that the Lions wouldn’t do anything to affect my averages. They didn’t!

My day was made even more perfect by the fact that I was in the company of four gorgeous Energy Girls. Simona, Ariana, Jessica and Ina were helping me out in the hospitality suites, distributing free bets and winning smiles to Millwall fans. The Energy girls are frequent visitors to the Den this season so if you happen to see one of them where you are, don’t be afraid to ask them for a selfie and a free bet.

Ariana and Ina make one lucky Millwall fan’s day


Dinner was a fantastic pre-Christmas turkey dinner which I got to share with Twitter competition winners, Kevin and Emma and their guests. If there is one thing that they do well at the Den besides play scintillating football it is putting on a good feed. If you haven’t already experienced Millwall hospitality then you really should consider treating your family, your friends or your work colleagues when Millwall are playing at home. Better yet enter one of EnergyBet’s weekly Twitter competitions for the chance to meet me, some Millwall legends and maybe even one of the lovely EnergyGirls. Wouldn’t that be awesome!


EnergyBet guests win a Twitter competition, a FREE bet and the raffle


So yeah, another perfect day down at the Den. I got to see Millwall beat Middlesbrough 2-1 in the company of four amazing Millwall fans, some footballing legends and the beautiful EnergyGirls. Towards the end of the afternoon two of our guests won raffle prizes as well so the day was extra special for those guys.

If you want the chance to experience some match day hospitality for yourself head on over to the EnergyBet Twitter feed at https://twitter.com/energybet_com and start following us now.

Energy Scoops Another Award

An Energy brand has scooped yet another industry award – this time at the SBC Awards 2017, in London. The SBC Awards recognise the best companies in the sports betting industry, and winning one is a real badge of honour for Energy.

The Energy team were there to accept the award, after a glamorous evening of retro disco style partying, complete with real dodgems and plenty of live entertainment, at the amazing HAC Artillery Garden – one of the capital’s premier venues.

It’s been an exciting year for Energy, which saw the team nominated for several awards, including the Global Gaming Awards in Las Vegas. The latest SBC award is now sitting in the Energy trophy cabinet, alongside the SBC Rising Star in Sports Betting award from 2016, and the Malta iGaming 2017 Excellence in Customer Service award.

To be recognised for providing such an outstanding product and service, in what is an extremely competitive market, is a true accolade and a great way to round off an extremely successful year for the Energy team.

Table for ten, down at the Den, get to see Millwall winning again!

Six games without a win for the indomitable Lions whilst far from being a disaster, has seen Millwall slip to 17th in the Championship. This is a position that Millwall simply don’t deserve to be in. At the weekend they took on one of the league’s top sides in Sheffield United and triumphed.

I was at the game together with some of Millwall’s finest. Ten lucky fans, all winners of one of our regular Twitter competitions, got to experience some amazing Millwall hospitality and witness a great game of football.

The day generally begins with a stadium tour. Two hours before the match EnergyBet guests can experience the stadium before it fills up with fans. They also get to take some photos pitchside, including one seated in the dugout, and if they’re very lucky they may get a photo opportunity with Zampa the lion (who wouldn’t want that?)

Following the tour, it’s time to grab a beer, or a glass of Californian vino, and enjoy the pre-match lunch. The food is excellent down at the Den and the service is superb. To be perfectly honest if you are a Millwall fan and what with Christmas just around the corner, the Billy Neil sponsors lounge is a great choice to book your Christmas party (shameless plug there).

I have been lucky enough to meet some truly amazing characters during my frequent visits to the Den. This week Michael, Josh, James, George and Joe, together with their guests, regaled me with some great stories about their experiences as Millwall fans. I also got to meet Joe’s father who gave me some useful golfing tips (just a shame I stopped playing in 2006 really!)

The guys in the hospitality team, bar staff, waiters, chefs and the magnificent match hosts, including the Millwall legend that is Barry Rowan, were once again magnificent. The warmth and passion that is displayed by our east London hosts is always truly impressive. I can’t wait to meet them all again in the Billy Neil sponsors lounge for the next home game.

The game against Sheffield United was an EnergyBet sponsored match which meant that our guests got to choose the Man of the Match. With one goal and an assist the player that we chose was Millwall’s number 9, Lee Gregory.

Another fantastic east London experience, copious amounts of Zinfandel, great company with amazing fans and all topped off by a 3-1 victory over quality opposition. That is what I call a ‘top weekend’. Looking forward to doing it all again in two weeks and I hope that one of you will be joining me. For details of how you can do that please head on over to the EnergyBet Twitter feed.

A New Head Coach for the O’s

Leyton Orient FC have appointed Justin Edinburgh as new Head Coach.

Edinburgh joins the club on good form, having recently managed Sky Bet League One Northampton Town, and steering Newport County to promotion in 2013. He has signed a two-and-a-half-year contract with Leyton Orient, and hopes are high that he will help the O’s find much needed direction.

After starting out at Southend United, usually playing left-back, Edinburgh moved to Tottenham Hotspur way back in 1990, for a fee of £150,000. Over the following decade, he appeared over 250 times for the club, before moving to Portsmouth in 2000.

Gaining experience as Player-Manager at Billericay Town, Edinburgh took his first pure management role at Fisher Athletic and Grays Athletic, before he navigated Rushden & Diamonds to the Conference play-offs in the 2009/10 season – securing a respectable fourth place. Unfortunately, despite a successful two-and-a-half-years with the Diamonds, the club went into administration, bringing Edinburgh’s productive stint there to a premature close.

Edinburgh became manager of Newport County in October 2011, when the Exiles were languishing second to bottom of the Conference, and successfully moved the club into the safety zone, with a 19th place finish and took them to the FA Trophy Final.

But, things were just warming up for Edinburgh, as during the following season, he steered the Exiles back to the Football League, after a quarter-century, with a 2-0 Conference Premier Play-Off Final victory over Wrexham in May 2013 – leading him to be named Conference Premier Manager of the Year.

Unsurprisingly, Edinburgh was attracting attention from other teams, when he took Newport to a 14th place finish in League Two for the 2013-14 season, and then on to another great first half of the following season, as they pressed a play-off push, resulting in a sixth-spot in League Two.

In February 2015, he moved to League One Gillingham, where he guided the Gills to victory in eight out of the final eighteen fixtures of the season – resulting in a 12th place finish. His first full season with the club saw them improve further and end the 2015-16 campaign in ninth-place.

Leaving Kent behind, Edinburgh headed north to join Northampton Town as manager, though his stay there was short, with him moving on again at the start of the 2017-18 season.

LOFC Director of Football Martin Ling, said; “We are extremely pleased to be able to welcome Justin to this Football Club. We built up a criteria for a Head Coach and Justin ticked all of the boxes. He has experience in the National League which I feel is of huge importance, but also enjoyed success in this division by achieving promotion with Newport.

What I really liked about Justin’s CV was that he started in non-league and earned his stripes by succeeding at this level before building on that in the Football League.

 We are focussed on moving this Club forward, but the first hurdle is the most difficult in getting out of this division and that has been proven over the years with several teams that have dropped out of the Football League. Justin has overcome that first hurdle before and is someone that we know can be very productive. He has a record of pulling teams away from trouble and improving them during his tenure.

It has been an extensive search and we said that we would leave no stone unturned. We feel as a Club that we have got the right man and the sooner Justin starts working with our players and gets this season turning around, the better for every single person that is connected to Leyton Orient.”

Edinburgh has certainly got an impressive history, and may be just what the club needs at this challenging time. Can he tap into the potential that undoubtedly exists at the Matchroom Stadium?

Energy Nominated for More Awards

We are delighted to announce that an Energy brand has yet again been nominated for not one, but two prestigious industry awards! EnergyPartners has been shortlisted for Best Sports Betting Affiliate Program and Best Innovation, in the iGB Affiliate Awards 2018.

These are just the latest in a line of award nominations and wins for the Energy family, with EnergyBet already winning SBC Rising Star in Sports Betting 2016 and Malta iGaming Awards Excellence in Customer Service 2017, EnergyPartners being nominated for an SBC award in 2017, and EnergyPartners and EnergyBet both being shortlisted in the 2017 Global Gaming Awards.

Being nominated in the Best Innovation category is a real honour for the entire EnergyPartners team. In this hyper competitive industry, with so much talent always coming up with new ideas, to be recognised as standing out from the crowd is fantastic. It is a reflection on the many months of dedication and hard work, put in by so many people, with the aim of bringing the very best product possible to the affiliate marketplace.

Norbert Vargas, head of affiliates at EnergyPartners, added “To be nominated for one iGB award would have been great, but getting nominated in two categories is just incredible – and especially in the ‘Best Innovation’ category, as that’s a really exciting one! Of course, we’ve all got our fingers crossed that we’ll win one, but with competition this fierce, we’ll be happy whatever happens on the night.”

It just proves, once again, how Energy is breaking new ground in the pursuit of delivering the very best online betting products to our customers and partners.

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