EnergyBet, the soon-to-be launched sportsbook from the team behind EnergyCasino, are pleased to announce that they are now official sponsors of Birmingham-based Aston Villa Football Club. The EnergyBet logos and branding will be highly visible at Villa Park for the next two seasons, and fans can expect an exciting program of promotional activities and events.
Aston Villa is one of England’s oldest and most successful football teams, being founded in 1874 and playing at Villa Park, Birmingham, since 1897. They are one of only five English clubs to have won what is now the UEFA Champions League, they have won the First Division Championship seven times, and the FA Cup seven times. They were founders of the Football League in 1888 and are currently playing in the Championship. Quite an illustrious history all-in-all.
The decision to sponsor a major English club is a calculated part of the EnergyBet launch strategy, focusing on the UK market. They are already shirt and stadium sponsors for London based League Two club Leyton Orient, and the Aston Villa partnership will, quite literally, take things into a different league. Geographically spreading their reach from South East England to the West Midlands, the deal will also mean EnergyBet has a visible presence in both the capital and second city of the UK; not bad for a new start-up.
One of the most important aspects of the EnergyBet – Aston Villa partnership will be the firepower that Villa bring in terms of their social media presence. With their millions of followers across Facebook, Twitter, Instagram and other social media, Aston Villa have access to a very engaged and vibrant community of fans that spans a considerable demographic range. The EnergyBet team will be very focused on getting their new brand logo and name in front of as many of those fans as possible.
Another huge boost for the fledgling EnergyBet will be the television exposure. With several match broadcast on Sky Sports (and highlights on Channel 5), the pitch-side advertising will have the potential to reach millions of viewers. The effectiveness of such exposure is always going to be hard to measure, but it is certainly safe to assume that it will benefit the brand.
To help engage players for the launch of the partnership, EnergyBet, in true Energy style, has put together a competition offering fans the chance to win a spectacular VIP Aston Villa experience. The prize includes match tickets for a home game against Nottingham Forest, a pre-match pitchside walk and some great official Villa merchandise. We can take this a sign of the things we expect to see regularly with the Energy-Villa partnership.
Perhaps the single most important aspect of the partnership will be the kudos and prestige that such a globally known and long-established brand like Aston Villa brings to a brand new start-up like EnergyBet. In a saturated sportsbook market it is increasingly important for businesses to distinguish themselves, and to quickly gain the trust of potential new customers. The Aston Villa – EnergyBet partnership should go a long way to doing just that.