Premier League – Week 6

No Need for Rooney?

Manchester United slaughtered the Foxes 4 -1 on Saturday, with a line-up that was sans Rooney for most of the match. It may have started with the ominous signs of another dull United performance but, after Smalling’s opening 22nd minute goal, the tempo changed and it was clear that Leicester were in trouble. Mata, Rashford and Pogba added to United’s tally, with an impressive long-range strike from Demarai Grey the only redemption for the struggling champions. Rooney came on to replace Rashford with only seven minutes remaining. Mourinho’s gamble paid off and there is no denying that questions will be asked about Rooney’s future. United now sit 6th in the league with 12 points.


Cherries Sweeter than Toffees

Bournemouth completely outplayed Everton, beating them 1-0 on Saturday. The Cherries, playing at home, took a lead they kept after a Stanislas got one into the top corner in the 22nd minute. Bournemouth kept the pressure up, Wilshere nearly bagging his first goal for the club. Eddie Howe will be brimming with confidence as the Cherries move up to 13th in the league table, but Koeman will be worried as Everton slip to 5th.


Reds Ride Roughshod Over Hull

The Reds crushed Hull 5-1 at Anfield on Saturday. In their third win in a row, Liverpool opened the scoring with Lallana in the 17th minute, with Milner adding two penalties, whilst Mane and Coutinho completed the humiliation for the visiting Tigers. Hull suffered throughout the match with Elmohamady being sent off in the 29th minute for a handball in the box, though Meyler did at least get one in the net for Hull to avoid a total disaster. A second heavy defeat in the space of a week, following their thrashing 4-1 by Arsenal at home, will be alarming for caretaker boss Mike Phelan, as the Tigers remain 12th in the league with 7 points. Klopp, on the other hand, has been justified again and Liverpool now climb to 4th with 13 points.

Chelsea Outgunned

Wenger’s boys were on form on Sunday, as they destroyed Chelsea 3-0 in an impressive display that was reminiscent of Arsenal’s glory days. Alexis Sanchez opened the assault for the gunners after just 11 minutes, whilst Walcott and Ozil also took advantage of Chelsea’s disarray to add to the tally at the Emirates Stadium. Their fourth Premier League win in a row has buoyed spirits and given them the trajectory to be challenger for the top spot.  Arsenal move up to third in the table whilst a reeling Chelsea slip to 8th.

Eagles Leave it Late

Crystal Palace staged an impressive comeback, winning 3-2, after trailing 2-0 to Sunderland for most of the match at the Stadium of Light on Saturday. Defoe had put the home side in the lead with goals in the 39th and 60th minutes, but then Ledley answered in the 61st, followed by McArthur and Benteke before the game was over. Pardew’s deft player management, bringing on subs that made an instant impact, paid off – contrasting with the obvious friction between Sunderland boss Moyes and his squad, as he blamed his players after the match. The Eagles now stand 7th in the table, whereas Sunderland have sunk to last place.


City Still Sitting Pretty

Manchester City continued with their perfect start to the season, with Guardiola’s side defeating Swansea 3-1 at the Liberty Stadium on Saturday. The visitors took the lead thanks to Aguero, who was on target in the 9th minute, and also claimed a penalty at 65 minutes. Sterling contributed in the 77th just to make sure, whilst all the home side could manage was a goal in the 13 minute courtesy of Llorente. City are sitting pretty at the top of the table with 18 points but Swansea fall to 16th, with just four.



Spurs secured a 2-1 victory over Middlesbrough at the Riverside Stadium on Saturday, thanks to two goals from South Korean Son Heung-min. Gibson managed to pull one back for the Boro in the 65th minute, but it was a done deal. The Potters and the Baggies drew 1-1 at Stoke, as West Brom’s determination equalled Stoke’s talent on the pitch. Stoke’s desperately needed point moving them up to 19th, whilst West Brom climbed to 9th. The problems continued for West Ham on Sunday, as they were defeated by the Saints, 3-0. Austin scored his fifth goal in four appearances for Southampton, whilst Tadic and Ward-Prowse also added to the Saint’s tally. The Hammers now languish in 18th place, after losing five of their six opening games in the top-flight, making it their worst season ever.

Premier League – Week 5

Chelsea’s Perfect Start Ends

On Friday Liverpool managed to defeat Chelsea 2 – 1 at Stamford Bridge. Dejan Lovren and skipper Jorden Henderson claimed a goal each for the visiting Reds, as Chelsea seemed overwhelmed and fielded a rather sloppy defence. Conte’s first defeat of the season is going to cause some questions and concern as they now stand fourth in the league table, with 10 points.


The Gunners Destroy the Tigers

Arsenal beat Hull City 4-1 at the KCOM Stadium on Saturday. Goals from Sanchez, Walcott, including a debut goal for Arsenal from Granit Xhaka, secured a comfortable victory for the visitors, with Snodgrass saving Hull from humiliation with a penalty. Livermore was sent off and the home side was down to 10 men for much of the match. Wenger’s side are looking quite confident in third place in the league with 10 points, and Hull City sit alongside Leicester City, midway with 7.


De Bruyne Dazzles for City

After the 5th week of the English Premier League Guardiola’s boys are sitting comfortably at the top of the table, with 15 points, after demolishing Bournemouth 4-0 at Etihad Stadium. De Bruyne put City in the lead at 15 minutes, with Iheanacho, Sterling and Gundogan adding to the tally. De Bruyne was the driving force behind City’s impressive performance, with his dynamic style and smart play running rings around a totally outclassed Bournemouth. Wilshere, brought on by Howe to replace Wilson, failed to make a difference to The Cherries’ fortunes.

Slimani Debuts with Style

It was a return to form for Premier League Champions Leicester City, as Islam Slimani debuted in their game against Burnley. The £29 m record signing sent two balls into the back of the net and lived up to his reputation. Burnley just couldn’t catch a break as Lee managed to land an own goal, sealing the fate of the visitors to the King Power Stadium. Leicester are now sitting mid-table, with points and everything to play for, but Burnley are heading south.


Albion has a New Wind

Elsewhere The Baggies go a well-deserved win over West Ham at the Hawthorns. It was West Bromwich’s first game under their new Chinese owners, and it looked like it was going to be a clean sweep for Albion, being 4 goals up after an hour, thanks to a pair of goals from Nacer Chadli and one each from Rondon and McClean. But, Antonio and Lanzini had other ideas, scoring two goals within the space of four minutes, to save some dignity for the Hammers. This leaves West Ham languishing near the bottom of the table with just 3 points.



Everton defeated Middlesbrough 3-1, after the Boro’s early lead was smashed by Barry, Coleman and Lukaku. Everton are trailing Man City, second in the league table with 13 points. Tottenham continued with their perfect start to the season as they clenched a 1-0 victory over Sunderland at The Lane, thanks to a goal from Kane in the 59th minute. Southampton meanwhile enjoyed their first win of the season with a 1-0 win over Swansea at St. Mary’s. Meanwhile Crystal Palace added to Stoke City’s woes with a shattering 4-1 win, leaving Stoke languishing at the bottom of the table with just 1 point. Finally, Watford slammed an already struggling Manchester United with a 3-1 victory at Vicarage Road, leading more to question if Mourinho has lost his way.


Photo by Wonker / CC BY

Another Huge Jackpot Win

Sometimes a single spin can change everything! What started out as an ordinary day for Michał, a thirty-one year old Pole living in the Netherlands, ended up being anything but ordinary. With just a tiny €1 bet on the progressive jackpot slot Mega Moolah, at EnergyCasino, he landed an insane €70478! Yes, that’s right, €1 became more than seventy thousand Euros instantly.

Michał is just the latest in a long line of big winners at EnergyCasino, which is fast gaining a reputation as the casino of choice for serious players everywhere. If you aren’t familiar with progressive jackpot games, you should check out EnergyCasino, where you’ll find one of the most impressive ranges available, including Mega Moolah, Jolly Fruits, Mega Joker, King’s Treasure and many more.

With almost 400 slots from developers like NetEnt, GreenTube, Wazdan, Quickfire and EnergySlots, plus poker and live dealer casino games, a leading welcome bonus, and the unique EnergyPoints reward scheme, you’ll soon understand why winners like Michał choose to play at EnergyCasino.

EnergyBet announced as new O’s shirt sponsor

LEYTON ORIENT are delighted to announce that online bookmakers EnergyBet will become the O’s new shirt sponsor having signed a two-year agreement with the Club.

The new sponsorship deal sees one of the online sports betting industry’s newest players support the club with substantial financial resources and will see the eye-catching EnergyBet branding appear on all home, away, third and training kits worn throughout the next two seasons.

EnergyBet and the O’s will work together to help introduce the new sports betting service to a new market, and Leyton Orient CEO Alessandro Angelieri, said: “We are delighted to have online bookmakers EnergyBet on board, especially on a two-year deal, which gives the Club the scope to plan ahead for the future. We looking forward to working with EnergyBet and hope it is the start of long and successful partnership.”

Emilia Rynkowska the marketing manager at EnergyBet and EnergyCasino, was also excited about forging a partnership with the O’s going forward, adding: EnergyBet are delighted to partner with the famous and historic Leyton Orient and look forward to an exciting and prosperous partnership and hope to support the O’s in their push for promotion this season, as well as to build the EnergyBet brand in the UK.”

Orient commercial manager Steve Dixon was delighted to secure the deal, and said: “I am really pleased to welcome EnergyBet and I’m looking forward to working with them.  I think the O’s fans can look forward to some new and innovative ideas from the EnergyBet team.”

O’s fans can look forward to plenty of special offers and promotions from EnergyBet throughout the season as well as some increased branding around the Matchroom Stadium.

Aston Villa welcome EnergyBet as official betting partner

EnergyBet, the soon-to-be launched sportsbook from the team behind EnergyCasino, are pleased to announce that they are now official sponsors of Birmingham-based Aston Villa Football Club. The EnergyBet logos and branding will be highly visible at Villa Park for the next two seasons, and fans can expect an exciting program of promotional activities and events.

Aston Villa is one of England’s oldest and most successful football teams, being founded in 1874 and playing at Villa Park, Birmingham, since 1897. They are one of only five English clubs to have won what is now the UEFA Champions League, they have won the First Division Championship seven times, and the FA Cup seven times. They were founders of the Football League in 1888 and are currently playing in the Championship. Quite an illustrious history all-in-all.

The decision to sponsor a major English club is a calculated part of the EnergyBet launch strategy, focusing on the UK market. They are already shirt and stadium sponsors for London based League Two club Leyton Orient, and the Aston Villa partnership will, quite literally, take things into a different league. Geographically spreading their reach from South East England to the West Midlands, the deal will also mean EnergyBet has a visible presence in both the capital and second city of the UK; not bad for a new start-up.

One of the most important aspects of the EnergyBet – Aston Villa partnership will be the firepower that Villa bring in terms of their social media presence. With their millions of followers across Facebook, Twitter, Instagram and other social media, Aston Villa have access to a very engaged and vibrant community of fans that spans a considerable demographic range. The EnergyBet team will be very focused on getting their new brand logo and name in front of as many of those fans as possible.

Another huge boost for the fledgling EnergyBet will be the television exposure. With several match broadcast on Sky Sports (and highlights on Channel 5), the pitch-side advertising will have the potential to reach millions of viewers. The effectiveness of such exposure is always going to be hard to measure, but it is certainly safe to assume that it will benefit the brand.

To help engage players for the launch of the partnership, EnergyBet, in true Energy style, has put together a competition offering fans the chance to win a spectacular VIP Aston Villa experience. The prize includes match tickets for a home game against Nottingham Forest, a pre-match pitchside walk and some great official Villa merchandise.  We can take this a sign of the things we expect to see regularly with the Energy-Villa partnership.

Perhaps the single most important aspect of the partnership will be the kudos and prestige that such a globally known and long-established brand like Aston Villa brings to a brand new start-up like EnergyBet. In a saturated sportsbook market it is increasingly important for businesses to distinguish themselves, and to quickly gain the trust of potential new customers. The Aston Villa – EnergyBet partnership should go a long way to doing just that.

Now That’s How to Start the Month!

Most of us look forward to the start of a new month because we’ve just had our wages paid, but it’s never enough is it. What would be great is to have a huge fat wad of cash just fall into our laps to see us through the month ahead in style, right?

That is exactly what happened to yet another one of EnergyCasino’s players! Yes, Jaroslav, from the Czech Republic started August by winning a total of €45,884. Now, that’s a lot of money, easily enough to buy a nice new car, put a deposit on a house, or go an insane holiday! It’s certainly going to make Jaroslav’s bank manager happy, that’s for sure!

When You’re on to a Good Thing

The problem with gaming is that sometimes, when you’re on a loosing streak you can just feel like quitting, and then when your luck does come up it can be tempting to ‘take the money and run’ immediately. But the cool professionals know that luck is a fickle, strange thing, and that winning streaks are also possible.

Jaroslav knew this, so when he won an impressive €23,687, playing Roaring Forties, on the 29th of July, he took stock of the situation and then came back to try his luck again, winning another €22,197 on the 1st August. Hats off to you Jaroslav, that takes some serious courage and nerve, but as we’ve seen, in this case it paid off handsomely

The Importance of Picking the Right Casino

EnergyCasino is all about the thrill of playing, and successful players, like Jaroslav and other huge winners, know that you’ve got to find the casino that ‘feels right’ to you. It’s only when you find the place that carries the kind of games you like, and that lets you play them in a safe and secure environment, that you can completely relax and enjoy the experience.

Though it’s totally unproven of course, there is a school of though that says that positive thinking does indeed deliver results, and we do know that the best way to stay positive is by enjoying yourself. That’s why EnergyCasino prides themselves on providing the best selection of games, an exciting programme of tournaments and promotions, a secure environment, all backed-up by world-class professionals.

It’s Not Just Players Who Win

When, as an affiliate, you’re looking for partners to work with, you want to choose the best. There’s no point in wasting your energy promoting a casino that promises the earth but doesn’t deliver. To find the best casinos, and hence ones that are worth your time, it’s important to keep one main point in mind; a casino has to first and foremost deliver an amazing experience for players. By promoting a casino that has a high player retention rate you are maximising the efficiency of your campaigns.

EnergyCasino is an operator that ticks all of the boxes. They offer a high quality core product in the shape of a casino carrying almost 400 slot games from the best developers including NetEnt, Microgaming, Novomatic, Wazdan and Oryx, plus poker and live casino table games. Their player satisfaction is enviable, and this shows in their vibrant community of regulars.

Of course, it’s players like Jaroslav that get the spotlight, but in reality everyone wins at EnergyCasino; the players who get to enjoy the best gaming experience, whether they win individual games or not, and their affiliate partners who enjoy one of the most reliable and rewarding programs in the industry, safe in the knowledge that they’re working with a team that really delivers.

Are Football Sponsorships Worth It?

This football season will see an unprecedented number of clubs across Europe partnering with sports betting brands.  With premiership matches often pulling in millions of worldwide TV viewers, tens of thousands of fans watching live in stadiums, and receiving extensive online exposure, the potential value is undeniable. But exposure is one thing, engagement is quite another.

One major potential problem is brand differentiation. Most sports betting brands are offering a similar product, and often have names and visuals that can be confused with each other. Contemporary consumers exist in such a media saturated environment, that messages need to be exceptionally targeted and seen in the right place, at the right time, to be effective. If consumers, for example, remember a sports betting ad, but not the exact brand, then whilst it may benefit the industry as a whole, it will fail the originator.

Football clubs come with ready-made, committed and passionate fan bases, and these need to be connected with. Partnerships need to tap into, become part of and add to, that passion. Though sponsorship money is obviously a positive for any club, brands need to be sure that partnerships are seen as a positive by the fans. Perception really is everything. Campaigns must be on message, targeted and relevant from the very outset, but they also need a receptive audience to be truly effective.

For example, newly-launched sportsbook EnergyBet has carefully cultivated partnerships with two British football clubs, Championship Aston Villa and League Two Leyton Orient. Being Aston Villa’s official betting partner means that EnergyBet enjoy extensive exposure on the pitch-side advertising screens, in-stadium screens, plus co-branding on official Aston Villa websites and social media. In the case of Leyton Orient, EnergyBet is their main sponsor, with their logo on the shirts too. Though two very different clubs in terms of scale, the approach has been similar for both. By working closely with the clubs they have identified what makes them unique, and put together fluid, changeable strategies. EnergyBet has positioned itself to go on a journey, with the club and the fans, to write a story with them rather than trying to force a rigid pre-set narrative.

In both partnerships the Energy team have been making extensive efforts to be seen at the stadiums, and club-related events, themselves. Often this has involved the EnergyGirls, their in-house promotional models, giving away free merchandise to fans, running competitions and producing content for social media. This interaction links together the various branded media and builds rapport with the fans. Though only a small fraction of the reachable consumers will be fans actually attending matches, social media can be employed to the same effect. Responsiveness and natural interaction is at the core of EnergyBet’s social media strategy. Again, building trust with fans around the world is paramount. This is the kind of model that is vital in order to make partnerships deliver value as we move forward, and will only become more so.

So are football-sports betting partnerships worth it? Absolutely. Such partnerships hold enormous potential for any brand, but to realise that potential is no easy task. The very energy that makes football so popular, and maintains the huge fan bases of clubs, is passion. It is that passion that needs to be harnessed in order to make a partnership successful. That can only be achieved if the fans feel like the partnership is ‘on their side,’ delivering obvious, visible benefits to their club. Football clubs themselves thrive because of loyalty and teamwork, and partnerships need exactly the same.

€99,000 in One Evening

Gzira, Malta – EnergyCasino has created yet another massive winner, with a player winning almost €99,000 in half-a-day.

On Monday 8th August 2016 a Polish player, named Jack, won almost €99,000 playing the slot game Twin Spin from afternoon through to the evening.

With just one particularly lucky spin Jack turned €50 into €31,000 – illustrating the kind of luck he was tapping into that day.

EnergyCasino offers an industry-leading selection of slot games, poker and live dealer games, and provides players with world-class customer support and service.

Betting on Sports Conference Sponsorship

EnergyBet will be sponsoring the Betting on Sports conference, to be held on the 15th – 16th September at Grange Tower Bridge, London. Betting on Sports is the sports betting industry’s premier business, networking and charity event, bringing together more than seventy expert speakers and over six hundred delegates. No other platform comes close to providing such a rich and vibrant networking atmosphere.

It will present a unique opportunity to gauge the current, and future, trends of the sports betting industry, and provide an invaluable opportunity to build mutually beneficial relationships. Many topics will be on the agenda, including the impact of Brexit on the betting industry, the integrity of sports, the importance of horse racing, opportunities in eSports and innovation in virtual sports, money laundering and data protection issues, player acquisition strategies, in-play time user engagement plus much more.

With the expectations of players getting ever higher with regards to accessibility, and with the demographics of markets changing, as an industry it is vital that businesses recognise and respond to changes in a dynamic and pro-active manner.  Events like the Betting on Sports conference are critical enablers for the changes that are coming, equipping operators with the insights they need to be able to survive and prosper in this tough environment.

If you are planning on attending the Betting on Sports conference in London, make sure you meet the EnergyBet representatives. It’s an exciting year for the new sportsbook site from the team behind EnergyCasino, with several major sponsorship deals including Aston Villa, Leyton Orient and the Porsche Carrera Cup Scandinavia, plus affiliate conferences and events including Amsterdam and Berlin. They will have plenty of interesting insights and stories to share and will be looking forward to forging productive new relationships.

For more information and tickets visit

Premier League – Week 4

City Dominate United

Week 4 of the English Premier League saw the start of a new era for the two iconic Manchester clubs, as Guardiola’s City beat Mourinho’s United in the Mancurian derby at Old Traford on Saturday 10th. Kevin De Bruyne got city into the lead early on after just 15 minutes, and Kelechi Iheanacho had settled the visitor’s score by the 36th minute. Ibrahimovic saved United from humiliation by halving City’s lead in the 42nd minute. United’s defence were making school boy errors, and the entire game felt below par, with glaring mistakes all-round leaving fans scratching their heads when considering the money’s worth fielded by both sides. So City continue their perfect start the season, and Mourinho’s United are left reeling and trying to find their feet.


Liverpool Thrash the Champions

The Reds might not have been playing with the most consistency as of late, but they managed to trounce the defending champions, Leictester City, at Anfield on the 10th September, bagging four goals to the visitor’s one. Goals came courtesy of Roberto Firmino, Adam Lallana and Sadio Mane on the home side, with a token one for the visitors from Jamie Vardy. So, Klopp’s fast-paced chaos may not be entirely misguided, but will it work again?


Conte Saved by Costa

It was looking like Antonio Costa’s Chelsea were going to witness the end of their unbeaten start to the season, but with just nine minutes until full-time, Diego Costa ensured it will continue. Costa had already given the visitors an early lead at the Liberty Stadium, with a goal in the 18th minute, but The Swans had fought back hard and secured two goals in within the space of two minutes, thanks to Gylfi Sigurdsson’s penalty and a sharp shot from Leroy Fer.


Drama and Determination

The Gunners snatched a dramatic victory over Southampton at the Emirates Stadium thanks to a stoppage-time penalty from Santi Cazorla. Puel’s Saints had fought hard throughout the match, after taking the lead thanks to Petr Cech, and really deserved something more. Southampton still haven’t won anything in the season so far, but if they continue in the same vein that should change. Wenger used the match to test his new signings, the £35m Mustafi and £17m Perez, and Arsenal are looking comfortable.

Elsewhere Callum Willson secured Bournemouth’s first victory of the season at the Vitality Stadium, with a win over a crumbling West Bromwich. Crystal Palace put an end to the party for Middlesbrough, claiming a much-needed win at Riversde. Stoke City were smashed by Tottenham in the Potteries, with their second 4-0 win at the Bet365 Stadium in a row. Burnley and Hull tied 1-1 at Turf Moor. Hull’s Robert Snodgrass proved his worth with a goal, and pretty much being the bedrock of their side, and Defour got one in the back of the net for Hull.

A special mention must go to Watford who made an impressive comeback, from being 2 down at the London Stadium by the 33rd minute, thanks to two headers from West Ham’s Michail Antonio, to beating The Hammers after four goals from Ighalo, Deeney, Capoue and Holebas. It was almost as if The Hornets deliberately lulled West Ham into a false sense of security, with some truly subpar play in the early minutes, before they opened a can of intense energy, pulverising Bilic’s stunned team.


Photo: naohiro_19 /

Premier League – Week 3

Tottenham 1 – 1 Liverpool: Klopp’s team dominated the first hour at White Hart Lane. But with typical Liverpool inconsistency couldn’t keep their focus, allowing Spurs to stage a fightback. Danny Rose secured a point for Tottenham and Spurs goalkeeper Michel Vorm also proved his worth.

Chelsea 3 – 0 Burnley: Chelsea continued their flawless start to the season. Eden Hazard, Willian and Victor Moses saw to it that Burnley were beaten. Scott Arfield did take the fight to Chelsea, but it was always clear that Burnley were totally outclassed.

Crystal Palace 1 – 1 Bournemouth: both are still looking for a win this season, but Scott Dann scoring in injury-time did get Palace their first point of the season.

Everton 1 – 0 Stoke: thanks to a penalty Koeman’s team maintained their winning streak, though a lacklustre Stoke was hardly inspiring.

Leicester 2 – 1 Swansea: The champions got their first goal of the season courtesy of Jamie Vardy and captain Wes Morgan. With torrential rain, thunder and lightning, the match was certainly dramatic, and the Swans fought back valiantly, with Leroy Fer heading the ball into the net, but it was too little too late.

Southampton 1 – 1 Sunderland: goals from Jermain Defoe and Jay Rodriguez ensured a draw, leaving both sides still looking for their first Premier League wins of the season.            

Watford 1 – 3 Arsenal: with the Gunners were in form for the first-half and had built an impressive 3-0 lead by half-time. Mazzarri’s side did get their act together for the second-half, with a goal by substitute Roberto Pereyra.

Hull 0 – 1 Man Utd: 18-year old substitute Marcus Rashford scored a last minute, match winning goal. Ibrahimovic kept the pressure up on Hull with two attempts. Hull did put up a spirited fight, thanks in no small part to skipper Curtis Davies, but United were clearly superior.

Manchester City 3 – 1 West Ham: Everything is going smoothly for the Sky Blues, with West Ham completely outclassed for most of the match, suffering goals from Sterling and Fernandinho.

West Brom 0 – 0 Middlesbrough: Well done to anyone who actually managed to make it through the entire, drab, lifeless match. Enough said.

At this stage City, Chelsea and United are vying for the top place, with current champions Leicester settling back to a more realistic midfield, and Stoke, Bournemouth and Watford predictably scrapping at the bottom.


Photo kenny1 /

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